- Pros and cons of social media infographic full#
- Pros and cons of social media infographic portable#
- Pros and cons of social media infographic professional#
Although video boasts a broad appeal consistently across all platforms, viewer behavior may not align with your ideal outcome. Video might not appeal to all audiencesĭepending on your goals, you may want to think beyond video. This is part of the reason why it’s important to plan your video strategy carefully and with precision. Other media may be more adaptable, and can often be repurposed more effectively than video. Additionally, elements like settings, seasons, clothing and other factors can date the content and make it less relevant over time. With video, it’s more complicated to make even small changes. One benefit to something like a blog post is that if situations arise or statistics change, it’s relatively simple to make a quick edit to reflect the shifts. Videos are notoriously hard to update/keep evergreen If time is of the essence, you might want to opt for something like an infographic or podcast accompanied with micro-videos. To end up with a great final video, you don’t want to cut corners or skip steps, and that means taking the necessary time to cover all of your bases. Even if you plan to create a video solely around a 1-day event, the post-production (editing, coloring, audio syncing, etc.) could take several days or weeks to complete.
Video production may be time-consumingĬreating a video often comes in phases– pre-production, production, and post-production. is usually significant, if cost is a factor, you may need to get creative. From writing a script and plotting out a storyboard, to potential cast and crew costs, and production necessities like cameras, dollies, microphones, and other equipment, videos can be costly whether you opt for an agency or d.i.y. Unlike written content or even static graphics, there are multiple moving pieces (literally and figuratively!) where video production is concerned. So it’s key that your video content marketing strategy incorporates mobile formats and includes concise, eye-catching options optimized for mobile devices. And Cisco predicts that 75% of all mobile data traffic will stem from video by 2021.
The consumption of mobile video rises 100% each year.
Pros and cons of social media infographic portable#
Video is highly compatible with smartphones and other portable devices Twitter, LinkedIn, and Snapchat also provide plenty of engagement around video- Snapchat users watch almost 7 million videos per minute. Add to that the fact that YouTube is second only to Google in popularity, and that social media posts including video have 48% more views, and it’s crystal clear that when it comes to social media, video is tops. One Facebook executive predicts that the social network will be all video and no text by 2021. And according to Google, conversions from YouTube video ads are up 150% year over year. Mention the word “video” in an email subject line, and open rates can increase by more than 19%. Add a video to a landing page, and you can increase conversion by up to 80%. Videos have an organic reach that’s more than 8% higher than any other type of social media post. Video has high engagement and ROI/conversion ratesĤ3% of consumers want to see more video from brands. You can also add music or sound effects to further enhance the multimedia experience. With video, you can leverage the exponentially more appealing and more memorable visual content that viewers crave. Within a single video, you can include elements like animation, green screens, and motion graphics. Video is an ideal vehicle for just about any type of media perfect for incorporating relevant imagery like charts or graphs, and also versatile in and of itself.
Video maximizes the potential for multimedia With shorter videos, (under 90 seconds) expect that number to rise closer to 53%. On average, a video will retain 37% of its viewers until the very end.
Pros and cons of social media infographic full#
With the video marketing industry racing full speed ahead, we thought it might be useful to step back, slow down, and evaluate some of the pros and cons of video marketing. Companies are coming up with new approaches to gain and retain viewers on a regular basis. The value of digital video marketing is staggering-at $135 billion and growing, what was once considered a trend is now a content marketing standard.
Pros and cons of social media infographic professional#
What to Consider when Creating Professional Video Content
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